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印刷企业“三精”管理结局实际问题
年年印商城 / 2018-10-08

 精准营销夯实采购基础

Precision marketing consolidating purchasing base
营销信息的真实准确是确保后续工作推进的基础,所以营销部门在业务接洽过程中要准确地向采购部门反馈采购纸张的品牌、种类、规格、数量等有效信息,确保后续工作有序推进。
The authenticity and accuracy of marketing information is the basis to ensure the promotion of follow-up work, so the marketing department should accurately feedback the brand, type, specifications, quantity and other effective information of purchasing paper to the purchasing department in the process of business contacts to ensure the orderly promotion of follow-up work.
目前,从印刷行业发展的生态来看,由于竞争的日益激烈与客户要求的不断提高,尤其是交货周期缩短等要素直接压缩了企业的生产周期,同样也压缩了纸张采购周期。在大批量印制订单中,迫于纸张生产及采购周期影响,企业的采购部门往往会根据营销给出的信息开展采购准备工作,在流程管理不规范的情况下甚至还会出现印制加工合同尚未签订,但相关的纸张材料已完成采购并准备就绪的情况。
At present, from the perspective of the ecology of the development of the printing industry, due to the increasingly fierce competition and the continuous improvement of customer requirements, especially the shortening of delivery cycle and other factors directly compressed the production cycle of enterprises, but also compressed the paper procurement cycle. Due to the influence of paper production and purchasing cycle in mass printing, the purchasing department of an enterprise often carries out purchasing preparation according to the information given by the marketing. In the case of irregular process management, even the printing and processing contract has not been signed, but the relevant paper materials have been purchased and ready. The situation.
若客户需求没有发生变化,则相关工作可以顺利推进,若客户需求发生变化,则这些采购的纸张压在库中,占用资金、库位等资源,增加了企业运营成本。所以,营销部门一定要为采购部门提供准确、真实、有效的采购信息。
If there is no change in customer demand, the related work can be carried forward smoothly. If there is a change in customer demand, the paper purchased will be pressed in the warehouse, occupying funds, warehouse space and other resources, thus increasing the operating costs of enterprises. Therefore, the marketing department must provide accurate, effective and effective purchasing information for the purchasing department.
精细采购切实控制成本
济南台历挂历印刷
Fine procurement and effective control of costs
纸张采购的精细化管理,是指建立规范的采购流程制度,完善监督机制,优化审批流程,切实做到采购环节与业务信息及生产需求的有机结合,在综合考虑资金、仓储等方面成本的基础上,力争实现相关纸张安全库存以外的零库存,以切实控制印制服务的总成本。
The fine management of paper purchasing refers to the establishment of a standardized purchasing process system, the improvement of supervision mechanism, the optimization of the approval process, the effective integration of purchasing links with business information and production needs, and the striving to achieve zero other than the safety stock of related paper on the basis of comprehensive consideration of the cost of capital, storage and other aspects. Inventory to effectively control the total cost of printing services.
目前,大型纸张生产厂家往往通过各级分销代理商来完成终端销售,中小型印刷企业都是向相关品牌纸张代理商采购纸张,议价空间较小,采购成本较高。规模较大的印刷企业则通过招标采购的形式与不同的大型纸张供应商以周期性采购合作协议的方式建立稳定的合作关系,在合同中约定了纸张的品质、价格、物流、账期、售后服务、技术支持等要素,既可以比较价格,还可以防止单一供应商突然断货而影响采购。
At present, large paper manufacturers often complete terminal sales through various distribution agents. Small and medium-sized printing enterprises are purchasing paper from related brand paper agents. The bargaining space is small and the purchasing cost is high. Large-scale printing enterprises establish stable cooperative relations with different large-scale paper suppliers by means of periodic purchasing cooperation agreements in the form of bidding and purchasing. The contract stipulates the paper quality, price, logistics, account period, after-sales service, technical support and other elements, which can not only compare prices, but also To prevent single supplier from suddenly missing goods and affect procurement.
印刷企业通过与大型纸张供应商的合作,可以获得纸张授信、仓储、物流、账期等方面的优惠,实现企业在纸张采购管理环节成本的最小化。
Printing enterprises, through cooperation with large paper suppliers, can obtain paper credit, warehousing, logistics, accounting and other aspects of preferential treatment, to achieve the minimum cost of paper procurement management.
精心管理库存提高效益
Manage inventory carefully and improve efficiency
纸张库存是印刷企业规范运营管理水平的体现,精心有序地推进纸张库存管理,有效提升印刷企业的经济效益。
Paper inventory is the embodiment of standardized operation and management level of printing enterprises. Paper inventory management is carefully and orderly promoted to effectively improve the economic benefits of printing enterprises.
其实,精心做好库存纸张的信息管理是消化库存的基础。企业定期盘点纸张库存,由仓库管理人员将库存纸张以品牌、种类、数量、规格等信息建立档案,并将库存信息与营销部门共享,使得营销部门在业务接洽及生产订单下达时考虑纸张库存的消化因素,避免采购部门重复采购或过量采购,在减少资金占用的同时释放了仓库空间,提高了企业的运营效益。
In fact, careful management of stock paper information is the basis for inventory digestion. Inventory of paper is checked periodically by the enterprise. The warehouse managers file the paper with the information of brand, type, quantity and specification, and share the inventory information with the marketing department, so that the marketing department can consider the digestion factors of paper inventory when business contacts and production orders are issued, so as to avoid repeated purchasing or repeated purchasing by the purchasing department. Excessive purchasing, while reducing the occupation of funds to release the warehouse space, improve the operational efficiency of enterprises.
本文由济南台历挂历印刷为您提供,我们的网站是:http://www.niannianyin.com我们将以全心全意的热情为您提供更优质的服务,欢迎您的访问!
This article is provided for you by Jinan calendar calendar printing, our website is: http://www.niannianyin.com we will be wholeheartedly enthusiasm to provide you with better service, welcome your visit!

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